Spring Fashion Show Promises More Than Mere Insight into What is In This Season

J Jeans & Things owner, Jamie Rolfe, with her mom, Chris Olson, co-owner of Olson's Garden Shoppe. The Payson business will serve as the setting for the second semi-annual Spring Fashion Show hosted by Rolfe.

J Jeans & Things promises put people in the mood for clothes in mode on Saturday. The local boutique will host its Spring Fashion Show, March 10, at Olson's Garden Shoppe, with local models taking the catwalk in the latest styles to have arrived in Payson.

The show begins at 2 PM, but the in-store sales continue throughout the afternoon. Sales on merchandise will run as soon as the doors open at 10 AM until closing time at 6 PM. Door prizes and drawings will run throughout the day, and free gifts rendered with purchases.

J Jeans & Things owner, Jamie Rolfe's eye for style is in persistent pursuit. She stays in sync with the shifting trends, traveling to fashion expos throughout Utah and beyond. “I find what I like,” she said.

And what it is she likes appeals to her customers. The boutique has expanded its reach from its central Payson location, operating inside Olson's Garden Shoppe at 1190 West 400 North, to sales at Signs & Wonders in Spanish Fork and Shaybee in Springville. Aside from scouting out stylish attires at expos, which include What Women Want exposition, she participates in these events as a vendor. A new web page, currently under construction and reaching completion, will soon make purchasing the products of her keen clothing sense all the more accessible.

Rolfe's upcoming Spring Fashion Show is the second semi-annual event she has hosted. The first, held last fall, prior to the Christmas shopping season, was so successful, says Rolfe, she felt confident that a second show would not fail. Much like her fall show, Rolfe has enlisted local models to stroll down the catwalk in the clothes she will be selling through J Jeans & Things.

Rolfe is the daughter of Olson's Garden Shoppe owners, Brad and Chris Olson. She and her husband had been residing in Arizona until two years ago. Their decision to move back to Utah led to Rolfe's transition into boutique ownership, seizing a chance at sharing some space in the popular Payson business.

Rolfe's initial foray revolved around chic, decorative jeans; thus Jamie named the business J Jeans & Things. The stylish boutique has expanded from just jeans to tops, cardigans, bows- virtually any piece of attire that would complement virtually any size, 0-21. To highlight the diversity of age and sizes she accommodates at her boutique, Jamie has invited girls and women from most every domain to model in the Spring Fashion Show.

She is now including a new line of little girls clothes, with such brands as Down East Girl. Her spring show will introduce some items from the new line, with models assigned accordingly. Jamie's three-year-old daughter, Lilly, will be among the youngest models.

Lilly will be joined on the catwalk with local models, Maddie Meuter, Mckinely Roundy, Aleia Roundy, Elexa Roundy, Hayley Hayward, Taja Throckmorton, Cecily Yates, Kaydee Clair, Cori Krukiewicz, Kaela Evans, Shanae Sainsbury, Savannah Phelps, Iris Intarkomalyasut, Victoria Thomas, Bria Stewart, Callie Coburn, Marli Jo Coburn, Clair Coburn, Kodi Price, Lacie Tipton, Vanessa Peterson, Aspen Balzly, Camri Jensen, Karli Jensen, Jenn Mobbs and daughters, Danika John, Samantha Ford, Courtney Behrmann, Bobbi Jo Barker, Kennedee Barker, Amber Bailey, Jane Eyre, Kaylee Adams, Summer Christensen, Angie Harris, Addison Harris, Ashton Welker, Lola Welker, Lilly Rolfe, Halle Tischner, Nevaeh Peterson, and Kalee Reed.

The model who garners the greatest public support during Saturday's Spring Fashion Show will receive a free pair of jeans, according to Rolfe. She encourages folks to come out and support their favorite participant while taking part in a fashionable afternoon at J Jeans & Things.