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J Jeans & Things owner, Jamie Rolfe, with her mom, Chris Olson, co-owner of Olson's Garden Shoppe. The Payson business will serve as the setting for the second semi-annual Spring Fashion Show hosted by Rolfe.
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J Jeans & Things promises put
people in the mood for clothes in mode on Saturday. The local
boutique will host its Spring Fashion Show, March 10, at Olson's
Garden Shoppe, with local models taking the catwalk in the latest
styles to have arrived in Payson.
The show begins at 2 PM, but the
in-store sales continue throughout the afternoon. Sales on
merchandise will run as soon as the doors open at 10 AM until closing
time at 6 PM. Door prizes and drawings will run throughout the day,
and free gifts rendered with purchases.
J Jeans & Things owner, Jamie
Rolfe's eye for style is in persistent pursuit. She stays in sync
with the shifting trends, traveling to fashion expos throughout Utah
and beyond. “I find what I like,” she said.
And what it is she likes appeals to her
customers. The boutique has expanded its reach from its central
Payson location, operating inside Olson's Garden Shoppe at 1190 West
400 North, to sales at Signs & Wonders in Spanish Fork and
Shaybee in Springville. Aside from scouting out stylish attires at
expos, which include What Women Want exposition, she participates in
these events as a vendor. A new web page, currently under
construction and reaching completion, will soon make purchasing the
products of her keen clothing sense all the more accessible.
Rolfe's upcoming Spring Fashion Show is
the second semi-annual event she has hosted. The first, held last
fall, prior to the Christmas shopping season, was so successful, says
Rolfe, she felt confident that a second show would not fail. Much
like her fall show, Rolfe has enlisted local models to stroll down
the catwalk in the clothes she will be selling through J Jeans &
Things.
Rolfe is the daughter of Olson's Garden
Shoppe owners, Brad and Chris Olson. She and her husband had been
residing in Arizona until two years ago. Their decision to move back
to Utah led to Rolfe's transition into boutique ownership, seizing a
chance at sharing some space in the popular Payson business.
Rolfe's initial foray revolved around
chic, decorative jeans; thus Jamie named the business J Jeans &
Things. The stylish boutique has expanded from just jeans to tops,
cardigans, bows- virtually any piece of attire that would complement
virtually any size, 0-21. To highlight the diversity of age and
sizes she accommodates at her boutique, Jamie has invited girls and
women from most every domain to model in the Spring Fashion Show.
She is now including a new line of
little girls clothes, with such brands as Down East Girl. Her spring
show will introduce some items from the new line, with models
assigned accordingly. Jamie's three-year-old daughter, Lilly, will
be among the youngest models.
Lilly will be joined on the catwalk
with local models, Maddie Meuter, Mckinely Roundy, Aleia Roundy,
Elexa Roundy, Hayley Hayward, Taja Throckmorton, Cecily Yates, Kaydee
Clair, Cori Krukiewicz, Kaela Evans, Shanae Sainsbury, Savannah
Phelps, Iris Intarkomalyasut, Victoria Thomas, Bria Stewart, Callie
Coburn, Marli Jo Coburn, Clair Coburn, Kodi Price, Lacie Tipton,
Vanessa Peterson, Aspen Balzly, Camri Jensen, Karli Jensen, Jenn
Mobbs and daughters, Danika John, Samantha Ford, Courtney Behrmann,
Bobbi Jo Barker, Kennedee Barker, Amber Bailey, Jane Eyre, Kaylee
Adams, Summer Christensen, Angie Harris, Addison Harris, Ashton
Welker, Lola Welker, Lilly Rolfe, Halle Tischner, Nevaeh Peterson,
and Kalee Reed.
The model who garners the greatest
public support during Saturday's Spring Fashion Show will receive a
free pair of jeans, according to Rolfe. She encourages folks to come
out and support their favorite participant while taking part in a
fashionable afternoon at J Jeans & Things.